A proud history. An exciting future.

As a continuation of JCB’s commitment to British motorsport, in 2021 JCB is proud to be sponsor partner of the Aston Martin Cognizant Formula One™ Team.

Both brands share a proud history for innovation and engineering excellence, with a commitment to celebrating British achievement. The sponsorship goes further than branding on a car however as JCB drives deeper into the team’s DNA and looks to other ways of achieving mutual satisfaction through the sharing of ideas and finding new ways of approaching everyday projects.

AMR21 3x2

A focus on safety

Global motorsport would not be possible without the people behind the scenes laying the foundations for exhilarating racing. For over ten years, JCB has worked with tracks and governing bodies around the world to provide training and machines for effective car recovery to ensure the show continues for the millions of fans around the world.

Heritage of Racing

JCB’s involvement in motorsport spans over 40 years, uniting a thirst for innovation and engineering with a commitment to celebrating British achievement. We've raced cars around the world, and even hold the Land Speed Record for our DieselMax. Pushing our boundaries and the perception of what’s possible truly drives us.

Lance Stroll | Aston Martin Cognizant Formula One Driver

‘‘It’s every boy’s dream to be a racing driver.’’