Looking after the planet we help to shape.

JCB machinery plays a huge part in sculpting the modern world. From agriculture to construction, power generation and access, our machines are on site in over 150 countries around the globe. It’s a fact that we’re immensely proud of.

Our journey to make our business and our machines more sustainable is something we’re proud of too. Here are just some of the environmental initiatives we’ve delivered in recent years. You can also find our sustainability strategy below.

Global environmental sustainability strategy

In a world that’s increasingly under pressure from environmental degradation, finding innovative and sustainable solutions to our customers’ needs and managing the resources that go into our products is more important than ever. So we’ve also included some insights into some of the challenges we plan to tackle in the coming years.

  • Road to Zero

    Road to Zero

    It was always our intention to build our own diesel engines and that dream became a reality in 2004. From then on, it was all about continuous improvement and making our engines as fuel-efficient as possible, while reducing harmful emissions.