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JCB CREATES OUT-OF-THIS WORLD 75TH BIRTHDAY ARTWORK

A huge ‘75’ artwork visible from outer space was carved into a recently combined field in Staffordshire, UK to mark JCB’s impending 75th birthday.

A huge ‘75’ artwork visible from outer space was carved into a recently combined field in Staffordshire, UK to mark JCB’s impending 75th birthday.

The giant logo was created in a field eight miles away from the company’s World Headquarters at Rocester and covered almost eight acres – equivalent to four soccer fields. The birthday tribute was so distinctive is could be seen by imaging satellites orbiting high above the earth.

The special artwork was created ahead of JCB’s 75th anniversary on October 23rd by one of the company’s most famous products – the Fastrac tractor, which was equipped with a hi-tech precision guidance system.

A team of JCB employees was behind the larger-than-life creation which was close to the market town of Uttoxeter, where the late Joseph Cyril Bamford founded JCB in a lock-up garage on the same day as his son Anthony, now Lord Bamford, was born.

Seventy five years is a big milestone to reach and we wanted to mark it in a big way with a product which has played a significant role in JCB’s success. Using the JCB Fastrac to create a giant JCB logo in a field which could be seen from space seemed the perfect idea and the whole team was delighted with the result.

David Timmis | JCB Agriculture Product and Market Manager  

The Fastrac was the perfect tractor to undertake this task; with its all-round suspension, four-wheel steering, multiple implement mountings and high road speed. The distinctive tribute was created by uploading a digital version of the artwork to the Fastrac’s automatic steering system, which then calculated the guidance paths. The Fastrac is manufactured at JCB’s plant in Cheadle, Staffordshire.

JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, China, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors. For more information, visit www.jcb.com