Own the future with the JCB Sponsored Dealer Program

A global leader, all-in on North America

Why now: A brand on the rise

JCB is the world’s third-largest construction equipment manufacturer by volume and it’s going all-in on North America. With the U.S. market as its top global priority, JCB is investing heavily to scale its presence, build its dealer network, and bring its industry-leading equipment to more job sites across the country. The new 1,000,000-square-foot, $500 million factory in San Antonio is just one example of the bold steps JCB is taking to fuel rapid expansion and long-term momentum.

For dealers, that means stepping into a market with built-in demand and real opportunity. JCB’s North American footprint is growing fast, opening doors to high-demand regions and access to over 100,000 existing national account machines already at work—each one requiring service, parts, and support. Backed by global resources and proven products, new dealers are positioned to capitalize from day one.

A path to real ownership.

US Sponsored Dealer Programme

Not just a dealer. A partner.

Built for generations

At JCB, partnership means more than business -- it means family. With over 80 years of multi-generational leadership, JCB understands what it takes to build something that lasts and is proud to support dealers who share that same vision. Many of our most successful dealers operate alongside spouses, children, and lifelong partners, creating legacies of their own. As a family-owned company, we're excited to welcome yours into ours.

Tools that give you an edge

JCB equips every dealer with best-in-class tools to compete—and win. From technical support and a service-first profit model to cutting-edge sales platforms, the Sponsored Dealer Program delivers a full suite of resources. Tap into The JCB HUB for centralized dealer tools, use the JCB Marketing Toolbox and turn-key CO-OP program to drive awareness, and leverage platforms like JCB SalesMaster for CRM, quoting, and customer targeting. It’s all designed to help you sell smarter, serve better, and grow faster.

Coaching that drives performance

Success doesn’t happen by accident—it’s planned, measured, and supported. That’s why every Sponsored Dealer receives ongoing business coaching, monthly planning sessions, and marketing strategy reviews to stay aligned and ahead. Whether it’s navigating your first year or scaling your operations, JCB is by your side with proven playbooks and the expertise to help you make confident, informed decisions.

You're never alone

From day one, JCB surrounds Sponsored Dealers with the guidance, tools, and support they need to succeed. This isn’t a typical OEM relationship—it’s a true partnership. New dealers receive hands-on mentorship from both JCB leadership and experienced Sponsored Dealers who’ve walked the same path and built thriving businesses of their own. You’ll benefit from real-world insight, best practices, and shared strategies that help accelerate growth.

"At JCB, we don't just build machines - we build partnerships. JCB's Sponsored Dealer Program is grounded in establishing long-term relationships, mutual trust, and a commitment to growing together."

Lord Bamford | Chairman of JCB

At JCB, we don't just build machines - we build partnerships. JCB's Sponsored Dealer Program is grounded in establishing long-term relationships, mutual trust, and a commitment to growing together.

Game-changing equipment. Made to move.

A_THL_512_56_T4F_6 - 512-56 shovelling some hardcore building material with its bucket

Array of JCB products

With over 300 machines across construction, agriculture, and industrial applications, JCB offers one of the most comprehensive equipment lineups in the world. As a full-line manufacturer, we provide dealers with a rare opportunity to meet diverse customer needs through a single, innovative brand.

Welcome to the future of compact equipment with the JCB Teleskid

As the world's only skid steer and compact track loader equipped with a telescopic boom, the Teleskid offers unmatched versatility and performance.

Get maximum control with JCB LiveLink

Increase uptime, reduce admin and get the metrics you need to make better decisions about your machines – learn more about LiveLink from JCB today.

JCB Services

JCB maintenance services to help you run efficiently, reduce costs, and minimise any downtime – so you can keep doing what you do best.

Are you the one to lead the next dealership?

US Sponsored Dealer Programme

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