JCB roars into an exciting new era in Australia
JCB has kicked off a bold new chapter in Australia — with a major new dealer appointment and big investment to back it.
At a signing ceremony in Melbourne, JCB Deputy Chairman George Bamford confirmed Adaptalift Group as the company’s new dealer across Australia’s biggest cities — Melbourne, Sydney, Brisbane, Perth and Adelaide.
JCB is also pumping serious investment into service support and spare parts supply, including new warehouses and a logistics partnership with DHL Supply Chain, aimed at keeping machines working and customers moving.
“This is a big moment for JCB in Australia. We set out a clear plan at the end of last year — new headquarters, new dealers and better customer support. Today, we’re delivering on that. Adaptalift has the service focus, the reach and the people we need. Together, we’re building a stronger service-driven future for JCB customers right across Australia.”
George Bamford | JCB Deputy Chairman
JCB CEO Graeme Macdonald said: “Adaptalift’s service-driven culture aligns perfectly with JCB’s values. Customers in Australia are going to see a step change in service and product support”.
Adaptalift Group CEO Lindsay Whiffen said the deal was a major step forward for both companies — and for customers. He said: “JCB is a world class brand and we’re proud to represent it across key metro and regional markets. From day one, our focus is simple — selling a great product range, providing fast service and world-class parts availability and keeping machines working safely and reliably.”
JCB MD of Sales Tim Burnhope added: “With a new dealer in place, stronger logistics and major investment, JCB is making it clear it means business in Australia.”
About Adaptalift Group
Adaptalift Group is an Australian family owned equipment solutions provider with a national footprint. The Group delivers equipment sales, rental and full lifecycle support through an extensive branch network and field service capability, focused on safety, uptime and productivity.