JCB Factory Tours

Story of JCB- Logos
Public Tours are available on Monday and Friday.

For Tours of the Story of JCB and our Backhoe Loader Factory visit our Eventbrite page below.

Eventbrite JCB Factory Tours

For Educational Tours please complete the below form and the Events team will aim to respond in 72hrs. Our Educational tours are extremely popular and are now fully booked until February 2026. Applications for tours next year will be available from December 2025. 

Educational JCB Factory Tours

Packages Prices
Educational Tours £16.50pp
Factory Tour Monday PM & Friday AM £30.00pp + booking fee
Factory Tour with lunch Monday AM £50.00pp + booking fee
  • Pre booking is essential.
  • Minimum age is 15.
  • Sensible shoes should be worn – you will not be permitted onto the tour in open toe or heeled footwear.
  • Tours with Lunch available Monday 10:00 AM
  • Tours without Lunch available Monday 13:00 PM and Friday 9:30 AM
  • Educational tours available on Tuesdays only.
  • Photos can not be taken on the Backhoe Factory Floor.
Story of JCB- JCB 3 Backhoe

Overview

An amazing opportunity to venture behind the scenes of JCB’s world famous diggers; this unique tour includes historical information, little-known facts, exciting insights and gets you up close to the JCB manufacturing process.

Story of JCB- First location

Experience JCB yourself

Your visit will begin with welcome refreshments, and a short presentation in the JCB Theatre showing our corporate brand video on the global manufacturing facilities and products. You will then be invited by one of our Tour Guides to attend a personal tour of the ‘’Story of JCB’’ exhibition with time to visit the JCB shop.

The Backhoe Loader production line at JCB's World HQ in Staffordshire-4

See how our machines are made

The tour will then take you to the assembly line of the world famous Backhoe Loader machine; here you will see the process of how the machine is built from the delivery of the sheet steel, profiling, laser cutting, welding, paint shop, assembly and finally the finished product!

Hospitality Dining Events

Catering

When booking one of our fantastic tour packages (see below), you’ll experience a unique dining experience in our VIP Hospitality Suite with seasonal dishes created by our Executive Head Chef, Alastair Rowe, using the organic produce sourced from our sister farm, ‘Daylesford Organic’.