Monster Jam

The partnership features the addition of a new truck design to the Monster Jam® fleet – JCB DIGatron. It was designed in conjunction with JCB’s engineering team and inspired by JCB’s iconic construction equipment. It will be driven by reigning Monster Jam World Finals® Racing champion Tristan England. The partnership also provides opportunities for JCB to connect with their dealerships and customers in more than 100 markets globally each year. Additionally, at selected events where DIGatron is participating, JCB will be providing equipment to support track construction as well as a JCB 457 wheel loader vehicle for recovery purposes.

Arizona Ridge Riders

JCB is excited to announce we are the Official Equipment Sponsor for the newly formed Arizona Ridge Riders bull riding team competing in the ALL NEW PBR Team Series!

  • The PBR Team Series is an elite new league featuring the world’s top bull riders competing on teams in 5-on-5 bull riding games during an 11-event season. The season begins begins July 25-26 at Cheyenne Frontier Days and culminates in a team championship at T-Mobile Arena in Las Vegas November 4-6.
  • The new PBR Team Series features 8 teams of 10 bull riders made up of 7 roster riders and 3 developmental riders. The JCB sponsored Ridge Riders will call Glendale Arizona’s Gila River Arena home and host the final game and homestand event, October 14 - October 16.

The American Rodeo

In 2022 and 2023 JCB North America partnered with The American Rodeo - “the world’s richest weekend in western sports” as the official tractor and skid steer sponsor for 2022. With an unprecedented total purse of more than $3 million, The American’s payout now rivals that of the Kentucky Derby. This unique event brought together top professional rodeo athletes in a winner-take-all showdown to crown the world’s finest champions. As part of its sponsorship, JCB machinery was featured during rodeo set up and for special use during events. Highlighted equipment was the 8330 model Fastrac, JCB’s agricultural tractor boasting a top speed of 43 mph a full suspension that allows operators to complete tasks quickly and efficiently. In addition, the JCB Teleskid was used during rodeo set up. The industry’s only telescopic skid steer and compact track loader providing more lift height, reach and dig depth than any other skid steer on the market.

Aston Martin Cognizant Formula One™ Team Sponsorship

For the 2023 season JCB is proud to be sponsor partner of the Aston Martin Aramco Cognizant Formula One™ Team. Both brands share a proud history for innovation and engineering excellence. The sponsorship goes further than branding on a car however as JCB drives deeper into the team’s DNA and looks to other ways of achieving mutual satisfaction through the sharing of ideas and finding new ways of approaching everyday projects. For over ten years, JCB has worked with tracks and governing bodies around the world to provide training and machines for effective car recovery to ensure the show continues for the millions of fans around the world. JCB’s involvement in motorsport spans over 40 years, uniting a thirst for innovation and engineering. We've raced cars around the world, and even hold the Land Speed Record for our DieselMax. Pushing our boundaries and the perception of what’s possible truly drives us.

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