VetsAid Charity Concert
JCB is revving up its commitment to America’s veterans with a powerful presence and a meaningful mission during this year’s VetsAid charity concert, November 15, in Wichita, Kansas. At the concert, JCB will announce a charity auction featuring a one-of-a-kind, customer hand-painted 3TS-8T teleskid, with proceeds benefitting veterans across the country, through VetsAid.
The exclusive Teleskid will be located near the main entrance of Intrust Bank Arena during the event, giving concert goers first look at this unique melding of art, purpose, and horsepower. It was custom-painted by the Monster Jam creative team known for designing iconic trucks like Grave Digger. The only machine of its kind, it features patriotic styling, inspired by Joe Walsh’s father’s WWII fighter jet, and the same advanced performance capabilities found in JCB’s standard VetsAid edition. The auction, which will open the summer of 2026, will be hosted online through bidadoo, a respected heavy equipment auction house, giving fans and contractors alike a chance to own a piece of equipment with purpose.
Partnership With Purpose
The November concert marks the latest milestone in JCB’s partnership with VetsAid. As a signature sponsor, JCB has pledged to raise $1 million to support U.S military veterans and their families through VetsAid. The campaign centers on the special edition VetsAid Teleskid, pledging $1,000 from each unit sold to the charity. VetsAid directly supports veterans services groups across the United States , that provide myriad of types of care for verterans and their families.
“VetsAid isn’t just about raising money and awareness for America’s veterans and their families,” Walsh commented. “It’s also about finding common ground amongst music- lovers of all backgrounds and coming together to build and rebuild communities around a shared love of country. It’s a privilege for us at VetsAid to expand upon this vision with Alice, Ann, and the entire Bamford family, as well as our friends at JCB.”
“This partnership is deeply personal for us,” said Alice Bamford, Senior Vice President, JCB North America. “We believe in honoring veterans not just with words, but with real action. Through this collaboration with Joe Walsh and the VetsAid team, we’re helping create opportunities, rebuild lives and show America’s heroes that they’re never alone.”Bamford recently announed JCB and the VetsAid machine sales have resulted in over $400,000 for the charity to date.
The VetsAid 3TS-8T Teleskid is built to perform with the same dedication shown by the veterans it honors. Each machine features a military green exterior, a custom-stitched seat embroidered with the VetsAid logo and a set of commemorative dog tags. The Teleskid stands out for its industry-first telescopic boom, allowing operators to lift up to 13 feet, reach more than eight feet forward and dig three feet below grade. A 74-horsepower engine and JCB’s single-arm boom with side-door entry complete the package.
Rock and Roll Meets Horsepower
Adding to the spectacle at the November 15th concert, JCB will showcase JCB DIGatron and driver Tristan England – a 2025 Monster Jam World Finals Champion– as a symbol of performance, pride and partnership. As the Official Heavy Equipment Partner of Monster Jam, JCB has used the high-energy world of competitive motorsports to spotlight both its machines and its mission at events across the country.
“Monster Jam has been a powerful platform for JCB – not only to demonstrate our equipment in action, but to connect with communities that value service, family and resilience,” Bamford said. “Bringing JCB DIGatron to VetsAid alongside this special edition Teleskid is our way of combining that energy with purpose. It’s a celebration of veterans and a commitment to their future.”
Bringing Partners Together for Purpose and Impact
Founded in 2017 by Joe Walsh, VetsAid has raised more than $4 million by uniting rock legends and local communities to champion veteran causes. The 2025 concert in Wichita continues that tradition, with a star-studded lineup and an expanded role for JCB that reflects the company’s belief in partnership-driven impact.
By bringing together VetsAid, Monster Jam and bidadoo, JCB is transforming this year’s concert into more than a night of music. It’s a rallying point for community, craftsmanship and cause. The debut of the custom-painted Teleskid, the presence of JCB DIGatron and the energy of the crowd all serve a shared purpose: supporting America’s veterans.
The charity auction for the custom VetsAid Teleskid will run during the summer of 2026. More detials coming soon. Interested parties can find out more at https://www.bidadoo.com/VetsAid-JCB. Proceeds go directly to VetsAid to support veteran-focused services nationwide.
For more information, visit www.jcb.com/en-US/explore/engage/sponsorship-and-partnerships/vetsaid/