JCB further consolidates its position in Kerala

26th April 2019 : JCB India Limited, India’s leading manufacturer of Construction and Earthmoving equipment inaugurated the new Headquarters of its dealership, Popular JCB at Kochi today. Spread over 3,716 square metre ( 40,000) with built-up area of 2230 square metre ( 24,000) the dealership employs over 200 trained personnel.

Popular JCB has been a dealer for JCB in Kerala since 2014. This new state-of-the-art facility will provide a world-class experience to customers for all their equipment related requirements, which include Sales, Service and Genuine Parts. It will cover over 2 000 machines in its territory through this premise. 

Headquartered at Kochi, it will have 13 outlets in Kerala, at Pattamabi, Muvattupuzha, Kottayam, Thrissur, Perumbavoor, Kattapana, Kattayam, Thriuvalla, Kottarakkara, Oachira, Thrivanthapuram, Nemon and at Chittur. It will also have four bay work shop for product support, along with a specialised Engine Room, a Welding Bay, and close to 100 trained Service engineers with Mobile Service Vans.

At the inauguration, Mr. Vipin Sondhi, MD & CEO, JCB India Limited said, “We are delighted to inaugurate Popular JCB’s new facility here at Kochi. It will offer the complete range of JCB products in the territory through 13 outlets in the different districts of Kerala. As we continue to integrate digital technology in our products, Popular JCB will also have a Command Centre for JCB Livelink, our Advanced Telematics Technology. Kerala is a significant market for JCB India. Its unique geography and terrain creates possibilities for the full range of our machines manufactured in India. With the focus on building infrastructure in the state, Highways and Waterway projects are important growth enablers for our industry; and we remain committed to offering world-class products and services for our customers in Kerala to leverage these opportunities”

Popular JCB has a state-of-the-art fully operational command centre for “Livelink”, JCB’s advanced telematics technology which enables customers in efficient fleet management.  Customers with Livelink enabled machines get SMS alerts on their mobile phones or smart devices regarding service, fuel alerts, operations and security of their machines by using the Geo Fencing and Time fencing features. All this information is available to the customer in real time.

The infrastructure of the dealership has been made as per the JCB corporate identity guidelines and is equipped with JCB standardised systems and processes. Apart from offering entire range of equipment and machines, the new facility has Special Hydraulic and Pneumatic tools, Exclusive Welding Bay and Service Training facility.

About JCB India: -

JCB is a leading manufacturer of Earthmoving & Construction equipment in India. It has five world-class factories at Delhi-NCR, Jaipur and in Pune, where it also has a Design Centre. Through an indigenised supply chain, it manufactures over 60 different products in eight categories. Products made in these factories have been exported to over 100 countries.

It introduced the iconic Backhoe Loader in India four decades ago, a machine which is today seen at virtually every work site across the country. Today JCB India is a full range infrastructure equipment partner and provides solutions for customers by integrating its Range, Reach and world-class Product Support.

JCB India today employs over 5 000 people in its Indian operations. It has a network of more than 60 dealers and 700 outlets spread throughout India. The network also extends to the South Asia Region of Nepal, Bhutan, Bangladesh, Myanmar and Sri Lanka, where JCB businesses are managed by the Indian Operations.

It is pioneering the use of Digital Technology in it machines through advanced Telematics called JCB Livelink.  It works with 54 Government schools and 14 500 students on age appropriate learning. JCB aspires to promote Indian literature through the JCB Prize for literature & supports the market creation and upskilling of artisans of Indigo dye.

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