JCB & Williams Martini Racing

In 2017, JCB signed a landmark partnership with one of the most iconic racing teams in motorsport history, Williams Martini Racing. This move would position it alongside the very top engineers and innovators in the world.  

The sponsorship has also raised the profile of the JCB brand around the world, with branding appearing on the Williams Mercedes FW41 chassis and rear wing end plate throughout the 2018 racing season. 

As a global company, working with a highly-regarded team that constantly pushes the boundaries around the world, it's crucial to demonstrate JCB’s capabilities.

Collaborative Innovation

Pushing the Limits

This was one of the main catalysts for working with a renowned racing team like Williams Martini Racing. It has been said by many that if you are not innovating, you are going backwards and that’s exactly the way both JCB and the Williams team think about business.

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As part of the agreement, JCB’s logo appears on the rear wing end plate, SIS veins and – new for 2018 – the halo device, as well as the drives’ helmets and overalls. This not only provides instant recognition and association but also highlights synergies in countries where JCB is not a household name.

‘‘It’s every boy’s dream to be a racing driver.’’

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