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Formula one for the future

As a continuation of JCB’s commitment to British motorsport, in 2019 JCB announced its partnership with the SportPesa Racing Point F1 Team.

Both brands share a global ambition for engineering through excellence and finding new ways of approaching everyday projects. The sponsorship goes further than branding on a car however as JCB drives deeper into the team’s DNA through the provision of workwear, power tool and machines for the European F1 Season.

A focus on safety

Global motorsport would not be possible without the people behind the scenes laying the foundations for exhilarating racing. For over ten years, JCB has worked with tracks and governing bodies around the world to provide training and machines for effective car recovery to ensure the show continues for the millions of fans around the world.

Heritage of Racing

JCB’s involvement in motorsport spans over 40 years, uniting a thirst for innovation and engineering with a commitment to celebrating British achievement. We've raced cars around the world, and even hold the Land Speed Record for our DieselMax. Pushing our boundaries and the perception of what’s possible truly drives us.
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‘‘Creating this iconic pink Loadall as part of our SportPesa Racing Point F1 Team partnership at the British home of Motorsport was always an exciting proposition.’’
Edd Hood | JCB Head of Sponsorship

Lance Stroll | SportPesa Racing Point Formula One driver

‘‘It’s every boy’s dream to be a racing driver.’’

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Working with Williams

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