The JCB Academy | Developing engineers and business leaders of the future

The JCB Academy ethos

The right attitude - “can do” / “will do”
Develop high levels of emotional intelligence, competencies and attitudes in a demanding but supportive environment

Pursuit of technical and academic excellence
Develop an enthusiasm and drive for technical and academic excellence in Engineering, Manufacturing and International Business

Achieving though actions
Develop innovative curriculum responses which provide direct access to real and virtual workplace learning

Passion for quality
Establish a culture which recognises and strives for excellence at every level of an organization

Creative and enterprising behaviour
Develop innovative staffing models and learning environments which flex to enable creative responses to learning

Team and leadership capacity
Sharpen students’ appetite for assuming responsibility within teams and as leaders