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Sir Anthony Bamford

Success through responsibility



As a responsible company, JCB has the greatest respect for the environment and its employees, as these were the foundations of our success over the past 65 years.

The world is changing and we have to realign our responsibilities accordingly – we need to respond to the threat of climate change, we must improve workplace health and safety to an even higher level and we must rise to the challenge of rebuilding global prosperity in the wake of the financial crisis.

As we emerge from recession, we must increase our focus on improving carbon performance, health and safety and on how we help to generate wealth from the products we provide to customers.

Recent successes include a reduction of 23% in our direct carbon emissions since 2007, a 50% drop in our accident potential rate and a 16% improvement in fuel consumption from our new Backhoe Loader model.


Under the banner of JCB Sustainable Innovation, we are committed to sharing our progress with our stakeholders. We will collaborate with the world’s leading companies, governments and individuals to help achieve our goals, as it is only through co-operation that we will help to deliver collective prosperity and a sustainable society for future generations.




Sir Anthony Bamford
Chairman